Strategic Marketing Leader & Multidisciplinary Professional
30+ Years Driving Growth Across Design, Business & Digital Transformation
From creative studios to global trade, and from publishing to digital platforms— I bridge strategy, storytelling, and technology to deliver business impact in a fast-evolving marketplace.
About Me
I’m a strategic marketing leader and multidisciplinary professional with over 30 years of experience spanning design, media, publishing, international trade, e-commerce, and digital transformation.
My career began in advertising and creative media, where I saw firsthand how storytelling and design shape brand perception. I later navigated international trade, strengthening my business acumen and market analysis skills, before moving into digital entrepreneurship. As co-founder of an e-commerce brand, I led product positioning, customer acquisition, and retention strategies. Most recently, I built Appserved.com, helping SMEs grow through web development, SEO, and conversion-focused marketing funnels.
This journey has equipped me with a comprehensive marketing framework: market and competition analysis, brand positioning, storytelling, channel strategy, and customer retention. While I’m fluent in modern digital tools and platforms, my greatest strength lies in leading multi-disciplinary teams—aligning creative, technical, and commercial functions to deliver measurable growth.
At 56, I combine experience with agility. I embrace lifelong learning, leverage AI-driven tools, and maintain the discipline of a marathoner—having completed a Sub-2 half-marathon, a sub-3 30km marathon, and a sub-4 full marathon. Just as endurance running requires vision, pacing, and adaptability, I bring the same qualities to orchestrating campaigns and building brands.
I’m seeking to contribute to a forward-looking organization, where I can serve as a market architect, brand storyteller, and customer relationship builder—ensuring that strategy and execution move in lockstep toward business impact.
Navigate my journey
Click a cube to explore what I do, how I do it, and what drives me.
EXPERIENCE
30+ years across design, media, e-commerce, and web—built on adaptability, creativity, and hands-on problem-solving.
SKILLS & tOOLS
Proficient in creative and web tools—from Adobe to Tailwind, now exploring React, Next.js, and scalable dev stacks
Portfolio
A curated mix of print, digital, and web projects—each crafted with purpose, detail, and measurable impact.
Q & A
Honest answers to common career questions—from mindset to motivation—shared to build a real connection.
EXPERIENCE
With 30+ years of hands-on experience spanning advertising, publishing, international trade, e-commerce, and full-stack web development, I bring a unique blend of creative execution and commercial insight. Each role has deepened my ability to think strategically, communicate effectively, and deliver results across teams, platforms, and industries.
Freelance Web Developer & Business Consultant | Appserved.com
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Built appointment booking and SME business websites using WordPress, Bricks Builder, and custom code
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Enhanced user experience with responsive design, SEO optimization, and performance tuning
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Consulted clients on branding, copy, site architecture, and customer journey
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Upskilling in React, Next.js, Tailwind, and AI-assisted workflows for higher scalability and automation
Co-Founder & Marketing Strategist | Homemaker.my
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Led e-commerce operations across WooCommerce, Lazada & Shopee
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Created and managed digital content, email marketing, product listings, and photography
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Implemented shipping/payment integrations and SEO strategies to increase visibility and conversion
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Oversaw customer experience, vendor communication, and promotional campaign rollouts
Business Development Manager | Adam Joseph Resources Sdn Bhd
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Sourced and negotiated non-ferrous metal trades with Chinese industrial buyers
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Managed international logistics, documentation, and procurement strategies
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Navigated volatile markets post-2008 crisis with risk-aware, data-driven decisions
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Applied marketing insights to supplier/buyer relationships and trade deal presentations
Publisher & Brand Director | Media Genius Sdn Bhd
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Launched and managed three national parenting magazines in three languages
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Led editorial planning, advertising acquisition, and brand partnerships (Enfagrow, Friso, Kumon, Dumex, Disney Channel)
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Oversaw art direction, print production, and stakeholder relationships
Creative Director & Co-Founder | Story Lampson Sdn Bhd
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Ran a boutique creative studio serving fashion/lifestyle brands like Bonia, Alain Delon, Crocodile, and B.U.M Equipment.
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Delivered brand strategy, packaging, campaign design, and collateral for both ATL & BTL channels.
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Led creative direction, client communication, and production planning.
Graphic Designer | First Edition Sdn Bhd
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Worked on international tobacco accounts: Marlboro, Salem, Rothmans.
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Designed press and outdoor ads, brochures, and promotional materials.
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Gained high-pressure agency experience and sharpened visual storytelling.
Multimedia Designer | PJE Network Sdn Bhd
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Created screen interfaces and graphics for Maybank’s early kiosk systems.
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Involved in interactive multimedia using early animation and layout tools.
Junior Designer & Photographer | Flip Flash / Big Picture Sdn Bhd
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Produced slide visuals and packaging design.
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Learned the ropes in typography, layout, and photo-based presentation materials.
Education
Although I did not complete a formal degree, my early education laid the creative and technical groundwork for my self-directed career.
Malaysian Institute of Art (MIA)
Diploma in Graphic Design (Incomplete)
1989–1990, Kuala Lumpur
Began formal training in design, layout, and visual communication. Discontinued studies due to family financial responsibilities but continued to pursue design education independently through real-world practice.
SMJK Chi Wen (Secondary Education)
1982–1987, Negeri Sembilan
Completed SPM-level secondary education. Built a strong foundation in languages, arts, and analytical thinking.
I believe that learning doesn’t end in classrooms. My career reflects decades of hands-on development, self-learning, and cross-industry adaptation.
Skills & Tools
A cross-functional toolkit built through real-world projects, team collaboration, and self-initiated learning — I work across the creative, technical, and commercial sides of business. Constantly evolving through new platforms, frameworks, and AI-powered processes.
Design & Creative Direction
Web & Frontend Development
Digital Marketing & E-Commerce
Business & Strategy
Productivity & Supporting Tools
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Design Software: Adobe Photoshop, Illustrator, InDesign, Fireworks
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Video & Layout: Adobe Premiere Pro, Capcut, Davinci Resolve, Adobe XD
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UI/UX & Prototyping: Figma, Penpot
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Branding & Identity: Logo design, packaging, corporate identity
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Editorial Design: Advanced layout, typography, and print publishing
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Platforms: WordPress, Bricks Builder, Elementor, WooCommerce
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Languages & Frameworks: HTML, CSS, Tailwind CSS, JavaScript (basic), React (learning), Next.js (learning)
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Customization: Code Snippets, functions.php, schema markup
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Dev Tools: Visual Studio Code, GitHub (basic use), Dreamweaver
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SEO & Optimization: Rank Math, SEOPress, Google Search Console, on-page SEO, page speed optimization
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CRM & Email Marketing: FluentCRM, basic automation setup
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Product & Marketplace Management: Shopee, Lazada, WooCommerce
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Campaign Assets: Email templates, landing pages, banners
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Content Creation: Copywriting, product photography, video editing
- Market & competition analysis
- Brand positioning & storytelling
- Customer acquisition & retention strategies
- Multi-disciplinary team leadership
- Project oversight & campaign orchestration
- Entrepreneurial experience (business setup, sourcing, growth strategies)
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Productivity Suites: Microsoft Office, Google Workspace
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Quick Design: Canva
- Project Management: Clickup, Trello, Notion
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Screen & Media Tools: OBS Studio (screen recording, tutorial creation)
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AI Tools: ChatGPT, GitHub Copilot, Claude Opus, Google AI Studio, Veo 3, LMarena, DeepSeek, Kling
Portfolio
A Portfolio That Solves Problems — Not Just Delivers Assets
This portfolio is more than just a creative archive — it’s a strategic showcase of how I blend design, business thinking, and technology to drive engagement, elevate brands, and solve real-world challenges. From e-commerce platforms and appointment systems to video content and multilingual publications, each project was built to serve a business goal and executed with clarity, usability, and conversion in mind.
Conversion-Driven, Mobile-First, SEO-Optimized
Using WordPress, Bricks Builder, and custom-coded enhancements, I craft responsive platforms that are fast, scalable, and aligned with brand positioning. I’m now expanding into frameworks like Next.js and React to accommodate higher scalability and more dynamic UI/UX demands.
Motion That Moves the Brand Forward
From sports storytelling to product explainers, I edit videos that serve marketing objectives — whether that’s community engagement, brand storytelling, or driving conversions through social and YouTube content.
Sports Highlights
I created match recaps and highlight reels that reflect the passion and camaraderie of grassroots football.
Tools used: Adobe Premiere, Media Encoder, Illustrator, Photoshop
Product Video Series – Homemaker.my
Produced and edited short promotional videos for kitchen and home appliances, optimized for YouTube and social media.
Breakfast Station
Vacuum Cleaner
Garment Iron & Steamer
Pressure Cooker
Pot & Pan
Food Vacuum
Multi-functional Cooker
Noodle Maker
Each video is crafted to boost product visibility, demonstrate key functions, and support online conversion.
Multilingual editorial design with purpose and reach.
As co-founder and lead designer of three parenting magazines (2002–2008), I developed full-circle campaigns — managing content, layouts, advertising, and brand partnerships with top-tier clients like Enfagrow, Kumon, and Disney Channel.
Front Covers
Parenthink! (English) Ibu & Ayah! (Malay) Intelligent Parent (Chinese). Each cover was designed to resonate with a specific readership segment while maintaining a cohesive visual identity.
Editorial Layouts
From parenting insights to childhood development features, every spread was art-directed for clarity and emotional connection.
Advertising Campaigns
Full-page and integrated ads created for top-tier brands like Kumon, Enfagrow, Dumex, Disney Channel, Wyeth and Pureen—blending commercial goals with editorial flow.
Candid Q&A: The Thinking Behind My Résumé
Not just about skills — this is how I connect the dots across business, creativity, and technology to drive value in real-world environments.
When were you born, and how does your experience stay relevant in today’s fast-evolving digital landscape?
I was born in 1969 and started my creative career in the early ’90s. Over three decades, I’ve evolved from traditional design into advertising, publishing, international trading, e-commerce, and modern web development. What keeps me relevant is my ability to integrate creativity, commercial thinking, and digital tools—including AI and scalable tech—to solve today’s business challenges with real-world solutions.
How does your creative background support business and marketing roles?
I don’t just make things look good—I solve problems with creative logic, audience insight, and technical fluency. Whether designing a layout or developing a site, my aim is always tied to ROI: clearer communication, stronger conversion, or better brand perception.
What’s your edge as a Marketing or Brand Manager?
My edge is multidisciplinary fluency. I’ve built brands, led campaigns, negotiated trade deals, managed e-commerce logistics, and coded websites. I understand marketing from strategy to execution — across media, platforms, and buyer psychology.
How do you think modern businesses should approach marketing today?
Agility and integration are key. Creative, technology, and business teams should not work in silos. Marketing today is cross-disciplinary. Brands need to speak clearly, scale fast, and adapt constantly — with data, tech, and AI driving smarter decisions.
Why are you transitioning back to employment now?
After years of running businesses and raising a family, I’m at a stage where I’m ready to reinvest in team collaboration. I’m seeking roles where I can contribute as a senior individual contributor or grow into leadership — especially where strategy and execution meet.
How do you use AI in your workflow?
AI enhances every phase of my work — from generating code components and creative ideas to testing content variations. It accelerates output without replacing creativity or judgment. I see AI as a strategic enabler, not a threat.
Are you more creative or strategic?
Both. I started as a designer and evolved through business ownership and technical execution. Now I thrive where creative insight, digital tools, and business strategy overlap — turning briefs into meaningful results.
What kind of roles are you open to?
Marketing Manager, Brand Strategist, Digital Marketing Lead, Communications Manager, Creative/Content Lead — full-time, part-time, or remote. I’m location-flexible and outcome-driven.
Are you comfortable managing or mentoring?
Yes. I’ve led teams in design, publishing, and e-commerce. I’m confident in guiding people, balancing ideas, and delivering on timelines and KPIs. Project ownership and leadership are my next natural steps.
You don’t hold a formal degree. How did you build your capabilities?
While I left formal education early due to financial constraints, I’ve spent 30+ years mastering my craft through real-world practice. From running agencies and publishing to managing e-commerce and learning code, I’ve cultivated multidisciplinary expertise that blends creativity, marketing, and strategy—valuable far beyond the classroom.
What are your salary expectations?
RM5,000 is a fair starting point based on my experience and current market understanding. That said, I’m more interested in long-term alignment and growth. I’m open to reviewing compensation based on performance after the initial period.
What languages do you speak, and how does that support your communication roles?
I’m fluent in English, Mandarin (Chinese), and Bahasa Malaysia. This multilingual ability supports my work in marketing and communication, allowing me to connect with diverse audiences, write or adapt messaging across segments, and collaborate with multicultural teams.
What do you enjoy outside of work—and does it influence your mindset?
I’m passionate about marathon running, football, badminton, and reading. These keep me focused, driven, and constantly learning—traits that mirror how I approach work: with resilience, curiosity, and long-term discipline.